When developing your website you should consider adding iMedia to the promotional mix. Not only is this the leading edge of web marketing, the so called Web 2.0 movement, but it is enormously powerful and effective.
iMedia refers to the range of new digital media that can be used on websites to make them more interactive, exciting, and informative and reach the customer in powerful news ways. The growing popularity of iMedia presents massive new opportunities to the web marketer for getting across the marketing message quickly and effectively.
iMedia can be just simple background music playing when your site is opened or it can be an elaborate web video marketing campaign including lectures and tours. Whatever it is, if judiciously applied with the target traffic in mind, it can get sales revenue pumping.
The interactive aspect of iMedia is particularly exciting. Is allows businesses to create interactive audio-visual presentations with a viewer feedback facility. This is tremendously personal and immediate in a way that the prime media (print, TV, radio) could never be.
Make no mistake, the power of internet advertising marketing is rapidly replacing traditional advertising. Digital media, or iMedia, is leading this advertising revolution. I would like to discuss how you can quickly and easily join the iMedia revolution.
An easy way to start with iMedia is by adding simple web videos to your website. Statistics have shown that video invites higher click through rates. The popularity of online videos continues to rise as more users discover and share videos.
Another way to get onto the iMedia bandwagon is to include a brief video introduction to your website where the spokesperson talks about your business. It is important to note that you should never force visitors to watch videos or any strong digital media that lasts for more than five seconds.
Give them the option to view a brief one or two minute presentation. This builds trust and adds a personal element to your website. Another idea is to add product demo videos. This can be particularly effective if you have a complicated product. The better your product is understood the more likely you are to achieve sales.
Having explained the power of video, do not forget all the other aspects of iMedia. Other techniques include graphics, animations, sound and website effects such as rollovers and layers. iMedia can be described as any digital device that adds movement, sound and life to your website to provide the visitor with a rich web experience. iMedia is a great way to convey images and animations that visitors will always associate with your brand.
The best news is that if you invest time and concentration you can implement many of these iMedia effects yourself. Some of the software is still hard to learn but these are being simplified by the day. But any effort to get on the iMedia bandwagon will be rewarded. Not least it can bring pedestrian industries and products alive in a gripping and interesting way